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Google’s latest wrinkle on mapping is an application that allows a business to track workers at all times — on or off the premises. How do they do that?
Maps Coordinate combines Google’s standard mapping capacity with smartphone technology — to create a real-time tracking of where that employee is and how long he or she is staying there.
The idea is to provide real-time information that will help companies assign jobs more efficiently.
Basically, it links the Google (paid) maps product with an application downloaded to employees’ smartphones. It costs $15 a month per user.
Businesses can enter their own unique information, like warehouse location, or do something as mundane as tracking pizza delivery vehicles.
The prospect of Big Brother come to life has frightened some people.
“It’s perfectly horrible,” said an exec at Cryptic Studios. “You could track who’s stopping by whose cubicles? That’s HR gone mad.”
That’s not the idea, a Google spokesperson explained that the program wasn’t to keep workers looking over their shoulders. Instead, it’s a tool for supervisors to help facilitate better resource management.
What about the outside salespeople and other employees on the road? There’s always been speculation about what they’re doing between customer calls.
Is this the end of hitting the weekday matinee at a nearby movie theater?
“Just find a movie theater that is in the same building as your client’s office,” said a Google spokesperson.